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The printing industry in the 21st century is no longer a labor-intensive industry with a lack of technological content. Digital development of technology for the printing industry to bring a solid technical backing; energy-saving environmental protection production operations for the sustainable development of the printing industry building blocks, printing and publishing industry in science and technology has been driven by a new chapter. Recently in the Shanghai Municipal Press and Publication Bureau of the organization, the reporter visited some of the digital printing business.
Printing and digital, regeneration and opportunities
At present, the digital printing industry as a new form of Shanghai printing industry, a compelling new industry growth point. At the same time, the formation of a number of different areas of representative enterprises and key development areas.
Network era, how to seize the personalized printing and network printing market has become a concern of many enterprises. Shanghai brand-name enterprises with the Kun Digital Printing Co., Ltd. is the largest digital printing service providers. Since 1996, the use of "digital printing" technology to provide services to customers. With advanced technology and quality service, has a number of Olympic construction planning and venues design projects, such as the Bird's Nest, Water Cube, etc. to provide digital printing services. This year's Expo, with the Kun also for some of the exhibition hall to provide digital printing services, including the British Pavilion exhibitors Pei Er Group "Pei Er Shanghai World Expo" display manual production and the Netherlands Pavilion "personalized multimedia CD" production, to meet a number of exhibitors The exhibition hall has a large number of personalized, instant, short version of the digital printing requirements, to achieve a variable information, real-time personality, on-demand zero inventory of digital printing features.
It is worth mentioning that the real-time personalized printing characteristics with the Kun, not only for business units of the bulk orders, but also accept a single individual printing needs, it allows printing and publishing into every household, with With the growth of modern spiritual and cultural needs, more and more people like photography, writing, highlights photos, pictures, etc., we can even stay at home, directly by sending an e-mail, the information sent to Tong Que, and then by it Production, printing into a book and finally delivered by the courier company to the hands of customers. Company executives also specifically mentioned: "modern enterprises missed the Internet, missed not only a chance, but missed an era."
There is no doubt that digital has become the mainstream of the development of printing technology. Digital workflow, digital proofing, automatic plate making technology and on-demand zero inventory printing are being vigorously promoted and used in modern printing production. On-demand zero inventory printing, that is, green printing, it has the advantage of lower print volume can reduce costs, fast printing of small quantities of books, to help publishers effectively solve the sample book, reprint and out of print issues at the same time, Excess material inventory. Change the traditional printing industry inventory, information is immutable and so solid.
In addition, the digital printing of new product development, new equipment, new technology constantly updated and development, but also for us to dig out a new market. China's introduction of the only one double blue disc production line, to fill the gaps in the production of domestic Blu-ray discs, Shanghai Xin Suo Music Co., Ltd. as the only manufacturer of genuine Blu-ray discs on the market, has now reached the world unified high-definition technology standards.
Printing and Environmental Protection, Responsibility and Transformation
In this low-carbon economy, pay attention to recycling society, environmental protection, printing and packaging is conducive to the printing and publishing industry as a whole sustainable development, become the printing industry development trend.
It can be said that environmental protection to arouse the corporate responsibility for social responsibility. Shanghai China Business Joint Printing Co., Ltd. has taken a lot of positive measures in cleaner production. Reporters visited the company found that enterprises in the production of environmentally friendly energy-saving central ink system, reducing the amount of ink loss. Through the full use of the waste heat of the waste machine waste heat, the heat into hot water for the factory to do the use of hot water. Plant layout design using natural lighting, in sunny even cloudy day can not turn on the lights, saving a lot of power resources and coal resources, so that energy saving and environmental protection, control of indoor air conditioning temperature to reduce the waste of power resources, the implementation of "a paper does not Back to the road, "the reasonable production process to avoid the paper from the transport of waste of resources.
China Business also actively participate in various public welfare activities, Sichuan, Yushu earthquake donations; donated books for the Dujiangyan ... ... from the Chinese business we see is a microcosm of the printing industry, today's publishing and printing industry development for social responsibility is not just society Economic contribution, more of a kind of emotion, the responsibility of the feedback and thanksgiving.
More and more enterprises in the product packaging more environmentally friendly, and trying to create a creative-driven, including business, planning, design, operation, incubation of the vertical integration of industrial chain, the use of "creative-driven" business development model The Jin Huitong joint-stock Co., Ltd. is a new model of the printing industry model business. Compared to the traditional printing business, the advantage of such companies is to sell ideas, the implementation of "creative + industry" business development, that is, creative services and creative products into the mutual penetration, forming a unique business model. Has come to visit the company to visit the guidance of the Shanghai Municipal Committee Yu Zhengsheng, Shanghai Mayor Han Zheng and City Press and Publication Bureau Jiao Yang, and other leaders have given such a high degree of evaluation and full recognition.
This new model for the printing industry to bring a broader opportunity for development, but also for more and more enterprises to implement. Security printing company courage to open up high-tech electronic security field, devote themselves to research and development based on the core technology and products FRID, through independent research and development, supporting, safe printing services provided by the high quality Expo tickets qualified rate of 99.9% for the future of electronic ticketing market The promotion laid a solid foundation. Security printing company's total number of Ding said that in the near future, the real-name system will also be implemented in China, when the public in the mall, supermarket shopping without queuing payments, through laser scanning, payment, purchase and a series of behavior will be implemented in an instant.